Elmsta 3000 horror fest’s film “The Musical Massaker” has been awarded with this years best advertising song at the Roy gala. A song that our Creative Director Gustav Egerstedt wrote himself five years ago, now recorded with a new twist together with the friends at Music Super Circus.
We have worked with this little horror fest since 2007. A very interesting assignment since the communication is supposed to awaken a whole other array of feelings then your normal advertising, namely; horror and discomfort.
Each campaign is derived from the festivals theme of the year, and the goal is to me scarier than the movies shown. This years theme was “Horror films from all corners of the world” and the idea was to let famous horror characters from different countries meet and do a musical together.