Our first campaign for Abarth

Studies have found that it takes approximately 7 seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds.
 
Putting these two facts together, we created Abarth’s latest campaign; Love At Fast Sight. In what probably is the fastest rendezvous in dating history, this dating experiment features single girl Lova speed dating five candidates in the back seat of an Abarth 595 Competizione, driven by professional race car driver Joakim Darbom.