The best advertisement Propaganda can get is from the ones who already bought tickets, that get their friends to join. So, we let the audience (the first 1000 to RSVP the event on Facebook) appear on the festival posters instead of the artists. When the posters were all over the city people started tagging and sharing themselves and friends on both Facebook and Instagram. After a few days the artist, that were booked so far, went out on their own channels and announced that they, as well as the audience, would also attend.