In this Gainomax campaign we wanted to work with the concept “Bananas are for monkeys” in a new way. We know that the Gainomax audience uses gadgets to keep track of their training and improve their performance. Therefore, we decided to make a revolutionary training gadget. Alongside with the production company Humblebee we created “The Anti Banana Gym Bag”. The world’s first gym bag with banana repellant technology.