Norrmejerier decided to launch its popular hälsofil (only available in 1 liter tetra until now) in a small cup. The cup, a practical portion packaging, means that Verum hälsofil now can be eaten in places outside the kitchen, on a park bench, by the lake, under a tree etc. Since stuff like mindfulness and coloring books for adults are growing in popularity, we wanted to offer our clients some extra downtime. Maja Stens illustrations were published in various magazines, uncoloured, for the readers to colour while enjoying their Verum hälsofil.
In addition to the ads and billboards, we had a big event in the Central Staion, where people waiting for their train, could color Majas illustrations with their finger on a digital billboard.