Elmsta 3000 horror fest’s film “The Musical Massaker” has been awarded with this years best advertising song at the Roy gala. A song that our Creative Director Gustav Egerstedt wrote himself five years ago, now recorded with a new twist together with the friends at Music Super Circus.
We have worked with this little horror fest since 2007. A very interesting assignment since the communication is supposed to awaken a whole other array of feelings then your normal advertising, namely; horror and discomfort.
Each campaign is derived from the festivals theme of the year, and the goal is to me scarier than the movies shown. This years theme was “Horror films from all corners of the world” and the idea was to let famous horror characters from different countries meet and do a musical together.
For that past three weeks we have been a part of “Stockholm Open”, an initiative that let youth work in the advertising industry during their summer break. The mission was to get more young people to hand in citizen proposals and we are extremely impressed by what they did. Innovative, fun and enjoyable. We hope to see more of them in the future.
We’re extremely proud over the fact that our campaign “A SIRIous safety message” just picked up a golden egg in the radio category. Have a look at the case film here.