Verum – Filgoodline

The winter is cold and gray here in Sweden.  We wanted to, with simple means, find something to cheer people up during this dull period. The result: a phone line with warm uplifting stories. All five stories ran simultaneously as full-length radio voices, primarily to offer some ”filgood” (feel well) in the form of a “break in the advertising break”, but also with the intention to inform people about the phone line.